Selling · Listing package
What I do to sell your home that most agents don't
Selling for the most money is mostly preparation and exposure, so my listing packages are built around both.
01Selling · Listing package
The package
- 01
Professional cleaning before photos
Many agents hand you a list of vendors or offer a small credit. I usually include professional cleaning at no cost to you, because the first week on the market is when your home gets the most attention and I want it to arrive ready.
- 02
Staging, in person or virtual
Staging helps buyers picture their own life in the rooms. Depending on the home, we stage in person, virtually, or both — and it's usually included at no cost to you.
- 03
Professional photography
Most buyers meet your home online first, so the photos have to be right. I use a professional photographer, not a phone.
- 04
Listing video
A video walks buyers through the flow of the home in a way still photos can't. It's especially helpful for buyers moving from out of the area.
- 05
Drone footage
From above, buyers can see the lot, the setting and what's nearby. For lake homes and acreage it often tells the story best.
- 06
Extensive marketing
Your home goes out across the MLS, the major home search sites and social media. The goal is simple: every serious buyer sees it.
- 07
A built-in audience on day one
I'm part of The Cavender Team, one of the largest real estate teams in Northern Indiana. The moment your home is listed, it goes straight to a network of more than 30 agents and their buyers.
Every home is different, so we go over exactly what I'm covering before you sign anything.
02Selling · Listing package
Putting the best foot forward
03Selling · Listing package
Pricing and offers
I'll walk your home like a buyer would and tell you honestly what's worth fixing and what isn't. Then I prepare a personal analysis of your home from recent comparable sales and talk through the terms that fit your life, not just the price.
When offers come in, we compare them on terms as well as price — financing strength, contingencies, closing date and possession — because the highest number isn't always the best deal. I handle the showings, paperwork and negotiations, and you'll always know what's happening and why.
What's my home worth?How I sell homesSelling and buying at the same time
Questions people ask
What does your listing package include?
Professional cleaning before photos, staging in person or virtual, professional photography, a listing video, drone footage, marketing across the MLS, the major home search sites and social media, and exposure to The Cavender Team's network of more than 30 agents. Every home is different, so we go over exactly what I'm covering before you sign anything.
Do I pay for staging or cleaning up front?
Usually not. I typically cover professional cleaning and a form of staging myself, and we confirm what's included for your home before you sign.
Do you use drone and video on every home?
When it helps the home — which is most of the time.
How fast will my home sell?
It depends on price, condition and the market. I'll show you the comparable sales before we set a price.
Heather Sanders · REALTOR®
Thinking of selling? Let's talk.
No pressure and no pitch. Tell me what you're thinking about, and I'll give you honest, local advice about your next step.